Reputation Management Strategy

“A well-defined and proactive reputation management strategy is the central measurement for all of a business’s activities – it keeps all these things aligned and moving towards a goal. Pillar9’s three core products will ensure a strong and strategic start to this journey”  – Joanne Botha, Reputation Strategist and Owner of Pillar9

Pillar9 focuses on Strategic Development, Executive Profiling and Issues Management.  Launched in 2015, Pillar9 develops and implements strategic reputation solutions, and where required, collaborates with other agencies throughout South Africa to provide the best solutions. Reputation management is closely aligned to an organisation’s overall business strategy, and should be run in parallel. Through Pillar9’s experience and objective position, the agency can offer critical insight to this development, alignment and execution. Reputation management traditionally has eight pillars, and Pillar9 has been established to provide the ninth, which brings everything together. Pillar9’s model enables once-off solutions that support and strengthen existing client or agency communication teams.


Strategic Development is a collaborative workshop that reviews your organisation’s business strategy and the current communication strategy.

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Pillar9 works closely with CEOs and Executives to develop a thought leadership strategy that engages top media and stakeholders – as well as positions the individual as a key commentator with sought-out opinions.

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Issues Management Workshops plan for proactive and reactive issues. All issues and crises must be planned for, no matter how suddenly they appear.

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Latest Work

Joanne Botha has worked with some of the best local and global brands from a range of fields – beverages, FMCG, infrastructure development, finance, automotive, consumer, multimedia, telecommunications, data analytics and technology. Her clients have included Dimension Data, Woolworths, Impala Platinum, Trafigura, Coca-Cola, Experian, Citi and Ford Motor Company of Southern Africa. During 2015, Joanne collaborated with the team from Starbucks to announce the brand’s entry into the South African market. She has also worked with some of South Africa’s best chefs including James Diack (Coobs & The National), David Higgs (formerly of Five Hundred) and Marthinus Ferreira (DW eleven-13).


Joanne Botha

Joanne Botha

Joanne is a leading corporate reputation strategist with over 15 years’ of experience. She has worked with iconic brands from around the world to develop reputation strategies that support business goals. She has a passion for strategy and management and has worked extensively on reputation development, executive profiling, business development, high-level media relations and issues management. Joanne holds a three-year Diploma in Public Relations and Media Studies. Prior to launching Pillar9 in 2015, Joanne was a Director and Shareholder at Meropa Communications – South Africa’s only national Public Relations company. Before joining Meropa in 2007, Joanne held positions at InZalo Communications, Grant Thornton and Revue Liaison.

What my customers say about me

It has been an absolute pleasure to work with you, and I would like to thank you on behalf of everyone at Woolies for your passion, dedication and energy over the last 12 months – you will be sorely missed.

Susie SquireHead of Corporate Affairs & PR, Woolworths

Tx Joanne, good job today – you have given us much to think about. Really unfortunate that we could not have benefitted from your insights earlier.

Johan TheronGroup Executive: Corporate Relations – Impala Platinum

Brandhouse truly values your work and professional etiquette in the manner in which you managed our account. Thank you for your contribution to our journey and I wish you success in your next big thing.It has been an absolute pleasure. Realeboga.

Michael M MabasaCorporate Relations Director: Brandhouse Beverages